BSc (Hons) Services Management and Marketing


Course Overview

This programme involves an in-depth exploration of the distinctive nature of sustainable services
management and marketing. It aims to enhance an individual’s management and marketing knowledge,
skills and understanding to perform effectively in the service process and consumption so as to retain
customers and increase profits through effective service delivery. It also includes the principles of
marketing and reviews the strategies for creating, promoting and delivering services for both profit-making and public sector organisations. Students will explore strategies that are essential to gain and sustain competitive advantage in service businesses such as managing demand and supply, customer
experience management, customer satisfaction and loyalty, and the overlap in marketing/operations/human resource systems. Students will present an overview of how to achieve
customer satisfaction through effective management of services and use of marketing tools and

Study mode

Full time, Part time


Full Time: Minimum 3 Years, Maximum 6 Years Part Time: Minimum 4 Years, Maximum 7 Years

Awarding Body


Entry Requirements

As per UTM ‘Admissions Regulations’ and ‘Admission to Programmes of Study at undergraduate Level’

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