BSc (Hons) DATA SCIENCE WITH INTERACTIVE MARKETING
The BSc (Hons) Data Science with Interactive Marketing programme is designed to offer deep rooted
mathematical/statistical and analytical/computational skills to students, in view of empowering them with the necessary competencies required for volumetric data analysis in the context of digital marketing. The programme has been designed with a hands-on approach so that the skills and attributes inculcated may easily and practically be transferable to the industry.
As per UTM’s Admission Regulations, and ‘Admission to Programmes of Study at Degree Level’ or APL /APEL requirements. Programme Entry Requirements ‘A’-level in Mathematics or Statistics.