Course Overview

The BSc (Hons) Data Science with Interactive Marketing programme is designed to offer deep rooted
mathematical/statistical and analytical/computational skills to students, in view of empowering them with the necessary competencies required for volumetric data analysis in the context of digital marketing. The programme has been designed with a hands-on approach so that the skills and attributes inculcated may easily and practically be transferable to the industry.

Study mode

Full time, Part time


Full Time: Minimum 3 Years, Maximum 6 Years (Minimum 6 Semesters, Maximum 12 Semesters) Part Time: Minimum 4 Years, Maximum 7 Years (Minimum 8 Semesters, Maximum 14 Semesters)

Awarding Body


Entry Requirements

As per UTM’s Admission Regulations, and ‘Admission to Programmes of Study at Degree Level’ or APL /APEL requirements. Programme Entry Requirements ‘A’-level in Mathematics or Statistics.

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