BA Hons Business Management (Marketing)
The overall purpose of our programmes is to develop professionals who can manage ethically, sensitively and holistically in a range of organisations in an increasingly global and rapidly changing environment. Our graduates can be found in almost all walks of business, industrial, community and professional life.
AIMS OF THE BUSINESS MANAGEMENT PROGRAMMES
This suite of programmes aims to explore the factors contributing to business success, particularly the role of management. Emphasis is placed on the application of models and techniques necessary to achieve superior performance in business organisations. The programme develops skills in analysis and planning, and develops the ability to solve business and management problems.