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CARGO ADVANCED RATING & MARKETING

COURSE OVERVIEW


COURSE OBJECTIVES

  • Apply advanced construction and combination principles for unpublished rates
  • Calculate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete air waybill
  • Describe and use pricing strategies
  • Determine an advertising budget and plan, selecting advertising media channels

COURSE CONTENT

  •  Review of Basic Cargo Rating Principles
  •  Currency Regulations
  • Construction rates (Add-on Amounts)
  • Combination of Rates and Charges
  • Mixed Consignments
  • Unit Load Devices
  • Trade and Trade Patterns
  • Pricing
  • Total Distribution Cost
  • Advertising
  • The Marketing Plan
  • Target Groups
  • Door-to-Door Service

Additional courses

  • Dangerous Goods: DGR cat. 3
  • Aviation safety & security

On-job training

  • Discover the different areas of airport businesses
  • Work with airport staff on their daily tasks
  • Familiarisations.

Application : Jan / Feb & June /  July / Aug

Days of Course : 2 – 3  times per week, based on a Pre Set calendar

Time of courses from Monday to Saturday : Either 09:00 to 13:00 OR 13:00 to 16:00

Payment Facilities : Facilities of payment exist. Do call the school for more info.

STUDY MODE

Part time

DURATION

4 months

AWARDING BODY

IATA


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