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BSC (HONS) SERVICES MANAGEMENT AND MARKETING

COURSE OVERVIEW


This programme involves an in-depth exploration of the distinctive nature of sustainable services
management and marketing. It aims to enhance an individual’s management and marketing knowledge,
skills and understanding to perform effectively in the service process and consumption so as to retain
customers and increase profits through effective service delivery. It also includes the principles of
marketing and reviews the strategies for creating, promoting and delivering services for both profit-making and public sector organisations. Students will explore strategies that are essential to gain and sustain competitive advantage in service businesses such as managing demand and supply, customer
experience management, customer satisfaction and loyalty, and the overlap in marketing/operations/human resource systems. Students will present an overview of how to achieve
customer satisfaction through effective management of services and use of marketing tools and
strategies.

STUDY MODE


Full time, Part time

DURATION


Full Time: Minimum 3 Years, Maximum 6 Years Part Time: Minimum 4 Years, Maximum 7 Years

AWARDING BODY


UTM
 

ENTRY REQUIREMENTS


As per UTM ‘Admissions Regulations’ and ‘Admission to Programmes of Study at undergraduate Level’


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